Erfganic (option 1)
Erfganic is a lifestyle brand that teaches healthy eating habits by means of video blog. This video blog consists of easy recipes and tricks to keep you feeling good, all the time.
This custom typeface was edited and enhanced to better suite the final brand look. Although slightly sophisticated, the free flowing typeface does not change the brand message of being playful and rough around the edges.
Erfganic (option 2)
Hand drawing is an important aspect to this logo because it expresses the basics and ties into the clients self-taught concept. I hand drew the "Erfganic" text and placed the word in a circle to represent the shape of an earth / fruit / veggie / organic object. The three versions below the primary show other variations of the logo. The hand drawn text creates an apple, and orange, and a lemon that can be used individually to extend and refresh the brand when needed. Although gritty and hand drawn, this logo version maintains composure, symbolism, and playfulness that the Erganic brand exemplifies.