Fast

Fast was a one-click payment startup enabling shoppers to complete orders in seconds from any device via a digital button, much like Apple Pay. As Lead Brand Designer, I onboarded and mentored a team of three marketing designers, fostering a collaborative environment through regular design reviews and project guidance.

Beyond the creative work, I focused on building systems that made the team more effective, leading the development of a company-wide design intake process, establishing a centralized brand resources database, and launching the first seller onboarding email series with structured first-day, first-week, and monthly cadences.

Another project I led from start to finish was the creation of Fast's explainer video. We hadn't had one before, but saw an opportunity to use it in pitch decks and paid advertising. I storyboarded the entire video, wrote the script, and partnered with our in-house videographer to bring it to life. This proved to be successful as our sales department was securing more calls just by attaching this in email outreach.

Another standout project was the Nashville Preds “Item of the Game”, a full stadium takeover for Fast. I designed all assets for the digital displays and created the Zamboni wrap to complete the activation.